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Detroit Marketing Services was referred to a client who had been advertising in the Yellow Pages. His ad, designed by the Yellow Pages team, was not turning the ROI he had hoped. Detroit Marketing Services developed three concept ads, working with the client and decided on one, "Quit Yelling at Your Computer"

The story is best told by the client:

"I first came in contact with Detroit Marketing as a referral through a friend who had successfully worked with Russ on a direct email campaign for his company. I asked Russ for his creative expertise to redesign my Yellow Pages advertisement that was coming up for renewal. The old one was designed by AT&T’s in house staff and it simply lacked any pizzazz and attention drawing qualities. Russ produced three ads that I felt were of such outstanding quality, I had to literally ask my friends to vote on the best one. Since publishing, my revenue has nearly doubled and I will be needing to hire an assistant to handle the additional business."

John Teklinski
Aardvarkwerx.com

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Original Ad

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Final Ad

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